Celly and the Big C

Coming soon!

Celly and the Big C is an educational video game created in partnership with Big C Cancer Charity and Norwich University of the Arts, with the aim of supporting upper primary school-aged children in understanding cancer treatment.

Cancer treatment can be difficult to talk about, especially with children. Celly and the Big C is a response to this challenge, using the power of play and games to help do the talking for us. Through the main character, Celly, and their companion, P.O.E, players are invited into the body to explore, learn and be curious about what’s going on. This project uses play, metaphor and visual language to explain what happens to the body during cancer treatment without overwhelming or alarming young players.

By putting players in control, Celly and the Big C empowers us to have these conversations safely and from a position of agency. The gameplay mechanics give you an important feeling of control and power, otherwise difficult to feel when learning about cancer treatment.

The project combines healthcare and wellbeing expertise from the team at Big C and the long history of Game Art, Game Design and Game Development knowledge from researchers and practitioners at Norwich University of the Arts. Coming together, we’ve created a sensitive, engaging experience that supports learning while respecting the emotional complexity of the subject matter.

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Big C Champions Sun Safety at The Royal Norfolk Show

If you’re heading to The Royal Norfolk Show on 25 – 26 June at the Norfolk Showground look out for Big C on the entrance gates. We will be offering sunscreen to people as they arrive to enjoy a day at the show, spreading the importance of sun safety.  

With a theme of ‘Sunscreen; not just for holidays’, the team will also be encouraging healthy sun habits at their stand (No. 307) in the new dedicated Health Village area. People will have the opportunity to have a photo with a UV camera which shows up areas of the skin that haven’t been protected by sunscreen.

A UV camera headshot of a lady

Visitors can pick up a free sample of high-protection sunscreen, learn about proper sunscreen application, enjoy a variety of health-related activities and get tips on how to enjoy the sun safely. UV colour changing wristbands will also be available, warning people when the sun is at its most intense.

Two Big C representatives standing by a charity stall at the Norfolk Show

Karen Vincent, Chief Executive at Big C says “We are delighted to be taking part in this year’s Royal Norfolk Show and are grateful to the Royal Norfolk Agricultural Association for the opportunity. As Norfolk’s local cancer charity, now in our 45th year, we will be helping to remind visitors of the importance of protecting their skin and making sun safety a daily habit. 

“Skin cancer is one of the most common, yet most preventable, forms of cancer but regular sunscreen use is a simple and effective way to reduce your risk. We look forward to raising awareness and encouraging everyone at the Show to stay sun safe, whatever the weather.”

90% of UV rays pass through clouds (Cancer Research UK), so even on an overcast day do not underestimate the power of the sun, even if you’re only exposed for a short time.

Cancer Research UK states that 9 in 10 cases of melanoma could be prevented by staying safe in the sun. Overexposure to UV rays is a major risk factor yet studies show that many people still forget or neglect to apply sun protection regularly.

Some helpful tips to staying safe include:

  • Apply sunscreen with SPF 30 or higher, ideally 15 minutes before sun exposure
  • Reapply every two hours
  • Wear protective clothing, hats, and sunglasses
  • Seek shade where possible, particularly when the sun is at its hottest (11am – 3pm)
  • Drink plenty of water to stay hydrated

Mark Nicholas MBE DL, Managing Director of The Royal Norfolk Show says “This is a brilliant opportunity to ensure we’re looking after our guests and helping them stay safe whilst enjoying everything The Royal Norfolk Show has to offer. Big C is special to so many people, with it being our local cancer charity, so what better way to celebrate their 45th year than by having them spread such an important message.”

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