Broads Tours by Norfolk Broads Direct partners with Big C Cancer Charity for NCFC Legends Charity Match

Broads Tours by Norfolk Broads Direct has partnered with Big C, the local cancer charity, as headline sponsor for a charity football match taking place on Saturday 9 May at Wroxham Football Club.

The event will see a team of Norwich City football legends go head-to-head with Help Delete Cancer FC, a non-profit organisation dedicated to raising cancer awareness and creating positive memories through community sport and fundraising events.

Now in its third year, the much-anticipated fixture offers a fun, family-friendly day out, with football action, penalty shoot-outs, a raffle, family activities and refreshments. All funds raised on the day will go directly to Big C, helping to support local people affected by cancer.

A father and his daughter at a fundraising event, smiling at the camera

Supporters can look forward to seeing former City favourites including Simon Lappin, Declan Rudd, Grant Holt, Mike Milligan, Ryan Jarvis, Kyle Callan-McFadden, Danny Crow, Michael Spillane and Rossi Jarvis.

Grant Holt with football participant smiling at the camera at charity football match

Big C was established more than 45 years ago by two young men from Norfolk who, after having to travel to London for cancer treatment, found the journey itself often more difficult than the treatment. Determined to ensure others would not face the same isolating experience, they set out to raise funds so people in Norfolk could access the best possible cancer care and support closer to home.

More than four decades on, that ambition has become a reality. Big C has raised over £50 million to support local people affected by cancer, providing emotional, practical and physical support for patients and their loved ones.

In addition, Big C funds ground-breaking research at the world-renowned Norwich Research Park, helping scientists develop new and better ways to understand, diagnose and treat cancer research that makes a difference locally, nationally and internationally.

Greg Munford, Executive Chairman of Norfolk Broads Direct said: “We are proud to be the headline sponsor of this year’s Big C charity football match, an event that brings together community, sport and a shared determination to make a difference. Big C plays a vital role in supporting people across Norfolk affected by cancer, providing care, guidance and reassurance at every stage.

A young person holding bang bang sticks at an event

“As a Norfolk-based business built around helping people enjoy and connect with this special part of the country, we see first-hand how important organisations like Big C are in supporting those affected by cancer. Their work makes a genuine difference to people’s lives across the region, and we are delighted to support an occasion that raises both essential funds and awareness. Hosting the event here in Wroxham makes it even more special, and we look forward to seeing the community come together for such an important cause.”

Karen Vincent, Chief Executive of Big C, added: “We are incredibly grateful to Broads Tours by Norfolk Broads Direct for coming on board as headline sponsor for this year’s legends match. Support from businesses rooted in our local community makes events like this possible and helps us continue to be there for anyone affected by cancer across Norfolk. It promises to be a fantastic day and we are really looking forward to welcoming supporters to Wroxham.”

Established as a family-run attraction on the Norfolk Broads, Broads Tours by Norfolk Broads Direct has been welcoming locals and visitors to the waterways for generations and is proud to support initiatives that strengthen and support local communities.

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