Launch of the 150-Mile Challenge to raise vital funds

Big C and Norwich City Community Sports Foundation are excited to announce an extraordinary new joint fundraising event for 2025 – The 150-Mile Challenge, powered by Arc Group.

Conceived by Richard Pearce of Barclays Wealth, Canaries legend Grant Holt, and Adam Miller from Arc Group, the 150-Mile Challenge is set to inspire the community while raising vital funds for two prominent local charities.

Starting on 16 April 2025 in King’s Lynn, Richard, Grant and Adam will lead a group of walkers on an epic 150-mile journey around the north of the county. Walking day and night, the challenge will conclude in dramatic style as the group walks onto the pitch at Carrow Road on Good Friday, 18 April when Norwich City take on Portsmouth F.C.

A challenge that gives back and inspires a community

The 150-Mile Challenge is more than just a fundraising effort; it’s a call to action for the local community to come together in support of vital local services. Funds raised will directly, and equally, benefit Big C as well as Norwich City Community Sports Foundation, who use the power of sport to support and inspire our community. The Foundation deliver a variety of programmes across the county with the objective of driving inclusion for people with disabilities, boosting mental health and wellbeing, and supporting disadvantaged people to raise their aspirations.

To make this event as inclusive as possible, the challenge will also include two additional legs:

1. The Virtual Edition (February – March 2025)

Open to everyone, the Community Sports Foundation and Big C are encouraging people inspired by this epic challenge to sign up and complete their own 150 miles throughout February and March 2025. Whether you prefer walking, running, cycling or even swimming the focus is to achieve the 150 miles in your own way. Participants will be supported by both charities with virtual check-ins and the option of local meetups.

With the added incentive of a medal for all those who achieve the suggested fundraising target of £150 you can sign up now via the Community Sports Foundation or Big C websites.

2. The Corporate Edition (May 2025)

Local businesses will have the chance to take part in their own 150-Mile Challenge, designed to foster teamwork while contributing to these incredible causes. Details on this edition will be released in the New Year.

Join the journey

This challenge is about more than just the miles” says Richard Pearce. “It’s about creating a lasting impact for our community, and we hope to see people of all ages and abilities join us in raising funds for these incredible charities. I would like to express my thanks to Uptech, Grocott & Murfit and Cladpsray Solutions for their generous sponsorship of key sections in our 150-Mile Challenge. Your support is a vital component to the success of this challenge.

In a joint statement, Tom Holmes, Events and Engagement Manager at Big C and Emma Fletcher-Dungay, Head of Fundraising at the Community Sports Foundation commented on the challenge:

We are thrilled to collaborate on the 150-Mile Challenge, an inspiring initiative that unites our community to make a real difference. This partnership between the Community Sports Foundation and Big C highlights the power of teamwork, raising vital funds to transform lives through sport and provide essential care and support for those affected by cancer. By inviting everyone to take part with the virtual challenge we’re fostering unity and inclusivity while creating a lasting impact. Together, we can achieve something extraordinary in Norfolk.

How you can get involved

Sign up today to join the virtual challenge in February and March or register your interest for the corporate edition in May.

Sponsor the event: Local businesses interested in sponsoring sections of the 150-mile, 3-day event or the broader campaign can reach out to csf.fundraising@norwichcitycsf.org.uk.

Marriotts Way Walkers fundraising for Big C

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Big C to Hold Jingle Jangle Fun Run at Thetford Forest

Following its success last Christmas, Big C is holding its second Christmas fun run on Sunday 8 December at High Lodge, Thetford, raising funds to support local people affected by cancer.

‘Jingle Jangle’ is a fun run with a difference. All participants will be given a wristband with bells on, to recreate the magical sound of Santa’s sleigh as they run or walk through the forest.

On the day, families can choose between a 2.5k and a 5k route and participants and spectators alike are being encouraged to dress up in their best festive outfits, santa hats and really enter into the Christmas spirit.

Tom Holmes, events and engagement manager said “We’re very excited to be heading back to beautiful Thetford Forest for our second Jingle Jangle Fun Run. It’s the perfect way to kick start your festive season, get family and friends together, and raise funds at the same time!

“As a local charity, any funds raised will go to supporting people right here in Norfolk and surrounding counties, so come and join in the fun. Whether you want to walk or run the route, or just soak up the atmosphere, we would love to see you!”

Two ladies running at the Jingle Jangle Fun Run wearing festive reindeer glasses, raising their arms in celebration.

On completion of the challenge, those attending the event can enjoy a ‘Christmas Spruce’ market organised by Forestry England. Take in the sights, sounds and smells of Christmas, with mulled wine, festive food and a variety of stalls including Christmas wreaths, skincare, baubles and more.

A poster for the Christmas Spruce event with a Christmas elf

Matt Billington, from the events team at High Lodge said: “We’re excited to be getting in the festive spirit again this year with Big C on Sunday 8 December. There are lots of seasonal activities to look forward to including the festive fun run, Christmas stalls, and the return of our popular elf trail. Christmas is a time for giving, which is why we are so pleased to partner up with Big C to support their fundraising efforts for all the great work they do.

“Whether you’re taking part in the run or not there is so much to do onsite with plenty of opportunities to get out into the woods this winter. Our onsite attractions, including Go Ape, Adventure Golf, and Lookout Archery will all be decking the halls, and there will be a great selection of Christmas stalls to pick up some beautiful gifts. You won’t want to miss it!”

There is an entry fee of £15 for adults and £1 for children aged 16 and under. The entrance fee helps cover the cost to put on this event but by getting sponsorship to take on the challenge you are helping to support those affected by cancer locally.

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Big C welcomes new Chief Executive

Big C is thrilled to announce the appointment of Karen Vincent as the new Chief Executive, starting in early December. Karen comes with a wealth of knowledge and experience from working in strategic roles across public and private sectors.

She has also supported the third sector both as a trustee and as an elected local councillor, where she served as Chair of Broadland District Council through the COVID-19 pandemic and more recently Chair of Norfolk County Council.

With her solid background in financial management and business planning, Karen will help Big C to build on its firm foundations and strengthen them to secure a more sustainable future.

“We are excited to welcome Karen to the Big C team,” said Professor Dylan Edwards, Chair of the Board of Trustees. “Having been a Trustee of Big C since 2021 and with the experience she has gained in the public, private and third sectors, Karen embodies the passion and commitment needed to further our mission to support local people affected by cancer in Norfolk and surrounding counties. We are confident that her vision and leadership will propel us to new heights.”

Karen Vincent said “It is a privilege to join Big C as its new Chief Executive and to work alongside such a dedicated team of staff and volunteers. Having lost loved ones and friends to cancer, this is a cause close to my heart and drives my passion to want to make a difference. I am sensitive to the issues faced by those affected by cancer, as well as the need for early diagnosis, effective treatment and the vital role of information, care and support. It is an honour to lead this wonderful charity forward into its 45th year.”

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Rehabilitation sessions offered for recovering cancer patients

Big C is working in partnership with Riverside Leisure Centre to offer rehabilitation sessions for recovering cancer patients. Building on the success of a 12-week pilot held earlier in the year, Places Leisure and Big C are now funding a second group, which will run until Christmas.

Who are the sessions for?

The rehabilitation sessions are open to anyone that has had cancer, is now in remission or well enough to be partaking in physical exercise.

Amy Goreham, Health Academy Educational Facilitator explains “Our rehab sessions offer the opportunity to enjoy exercise in a safe and supportive environment, guided by a cancer rehab practitioner.

“Whether you’re an experienced exerciser or someone who’s never set foot in a gym, rehab can help to improve your fitness and body confidence.

“Our classes give you the opportunity to exercise as part of a group, feel empowered to make informed fitness choices and use equipment with confidence.”

Cancer Rehab patient seated on rowing machine with an instructor providing support.

The circuit-based activities are multi-level, ensuring all abilities are catered for, and concentrate on cardio, strength and agility. A buddy system is in place to make sure everyone is supported in the best possible way.

The two-hour sessions involve an hour of activity, followed by an hour of sitting and chatting over a cup of tea. Big C’s Health Academy team are on hand to offer any support or advice needed, but it gives the opportunity for people to chat with other members of the group who may be going through a similar experience.

The idea of the programme is to support people back to fitness following a cancer diagnosis, and help them develop in confidence, so ultimately, they will feel more comfortable about joining a class.

Participant, Alison said “I have so appreciated the opportunity to be welcomed back into a fitness environment, with activities carefully targeted towards building strength, stamina and confidence, alongside such a wonderful group of people each week and am so grateful to the support provided by Big C, David and the other volunteers.

“I was very much hoping to re-join the Leisure Centre at some point following my cancer treatment, but the sessions provided me with the perfect stepping stone to come back, something I probably wouldn’t have felt comfortable doing yet without the rehab course. I still do not feel ready to join the classes I used to do pre cancer but think this course is gradually building my confidence to get there eventually.” 

Qualified instructors

David Lane, a Qualified Level 4 Cancer Rehabilitation Practitioner who runs the sessions said “This is the first time we have had a Cancer Rehabilitation Class at Riverside Leisure Centre, I feel very proud to be part of it. The group is hugely diverse with abilities, ages and experiences, all brought together by exercise. Sessions have been designed by participants feedback and have evolved to be fully inclusive to meet all individual’s needs. I am looking forward to continuing to provide a safe and friendly environment for people to exercise in.”

Cancer Rehab patient seated on exercise bike with instructor explaining controls.

Volunteer, Nell, started as a participant and now helps the weekly group “Big C supported me from diagnosis, through treatment and on my ongoing journey. I enjoy the zoom Yoga and Pilates classes (Big C) and when the opportunity for a face-to-face rehab class at Riverside Leisure Centre came up, I jumped at it.

“The sessions have exceeded my expectations – the group spirit is strong, the fun, laughter and support palpable and heard.”

nell, volunteer

“David, our instructor, is aware of individual issues and goals and he structures sessions with options around the circuit so that nobody fails. He allows us to make our own choices giving us autonomy over our bodies. I feel that this is so empowering for those affected by cancer.

“I’m now a volunteer for Big C at these sessions, and love meeting and chatting with new participants and regulars particularly during the ‘tea in a circle’ after the workout.

“If you’re apprehensive about coming into a gym class don’t be – we all look forward to meeting you.”

If you are interested in joining the group, please get in contact with Big C by calling 0800 092 7640 or you can email the team who can provide further information and do an initial screening before getting you started. Bookings can be made each week, so there is no pressure to join in every session.

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Big C launches unique family support programme

A cancer diagnosis can be very hard to explain to a child. Whether it is the child going through treatment, a sibling or the parents themselves. Big C has therefore launched a groundbreaking new programme of holistic care and support to offer children with a cancer diagnosis and their families.

Working in collaboration with the Jenny Lind Children’s Hospital at the Norfolk and Norwich University Hospital (NNUH), the local cancer charity has developed a support package, which can be accessed by anyone in the region. Whether the child is receiving treatment at NNUH, Addenbrookes or further afield, or they are affected by a family member going through a diagnosis, a new dedicated family support team is on hand to offer guidance and work with the family in whatever way is needed, including psychological support, counselling and play therapy. This complements the Teen and Young Adult (TYA) Group, which already enables young people affected by cancer to gain peer, emotional and practical support.

Thanks to the generous support of the Ladies in League Against Cancer (LILAC), a voluntary fundraising group which raises funds to support the work of Big C, a newly adapted area has been created at the Big C Centre in the grounds of the Norfolk & Norwich Hospital. Offering a calm, child friendly space with sensory lighting, bean bags, a play station, toys, games, arts and crafts, it is an area for families to enjoy, away from the hospital environment in between treatment and appointments.

Brightly coloured furmishings in the family support room

LILAC have also funded the role of an educational psychologist which is vital in helping children cope and in ensuring positive long-term adjustment to a cancer diagnosis. The educational psychologist has the expertise in engaging in holistic assessments of children and young people, creating a detailed profile of their strengths and needs both in terms of their learning and cognitive abilities as well as their emotional wellbeing.

Family Support Officer colouring with a child

Dr Melanie Pascale, director of charitable operations at Big C said “We are absolutely delighted to be able to offer this unique service to families in Norfolk and surrounding counties. Cancer affects not just the patient, but the entire family, and through this new initiative at Big C, with the assistance and expertise of a dedicated educational psychologist, we will be able to offer emotional and practical support, to help navigate that difficult path.”

NNUH consultant Jo Ponnampalam said “The Paediatric Oncology team at the Jenny Lind Children’s Hospital are delighted to hear that Big C Cancer Charity has extended its services to children with a cancer diagnosis and their families/carers. The family support programme will offer a great opportunity to further enhance the holistic support these children and families currently receive. They will be able to access other therapies like reflexology, massage etc that are currently not offered by the NHS; The Big C building offers a comfortable space away from where they receive their treatments, within the grounds of the hospital thereby making it convenient for children/families to visit as it is only steps away. We look forward to working with the Big C team to continue to provide a high-quality holistic service to our patient population.”

Sammy Adcock and her family are most complimentary about the new service now available to them “I am so grateful for this space that has opened at Big C, Norwich. The family support room is so welcoming with a variety of activities for children of all ages to be engaged with. This enabled me to have a lovely open conversation with support worker Emma without having to worry about the children. The ambience is so calming. Every aspect has been so well planned, from the complementing colours to the sound of the water feature coming through from the garden. It’s amazing and I can’t wait to come back!”

Family playing a board game in the family support room

Service user, Ali Howell said “It’s been three years since my diagnosis, and Big C has been an incredible support for myself and my family. I’ve benefited from complementary therapy and counselling services, as well as access to a nurse for advice and to ask questions. This new family support service is so very needed in the county. The impact of a diagnosis has a profound impact on the whole family, and especially the children. The new service will provide a much-needed space for the children to gain the additional emotional support and processing space they need, as well as being a bridge to support their schools. And a place for families to be held and to access the support they need to navigate life with a cancer diagnosis.”

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Big C Cancer Charity Chief Executive steps down

After nine years of dedicated service to Big C Cancer Charity, Chief Executive Dr Christopher Bushby will be stepping down, in September. Chris has made this difficult decision due to health reasons.

Throughout Chris’ tenure, his leadership, passion, and unwavering commitment to the charity’s mission has been instrumental in driving the charity’s efforts to provide outstanding cancer support, when and where people need it, now and for the future.

Under Chris’ guidance and the development of a strong management team, Big C has invested in its infrastructure with the growth of support services, the creation of a Health Academy and a Virtual Support Centre.

A variety of brightly coloured armchairs with a small round coffee table and vase of flowers

We are immensely grateful for Chris’ valuable contributions and the impact he has had on the organisation. His leadership and dedication to the charity has left an indelible mark and Big C will continue to build upon his legacy and the important work in supporting people affected by cancer.

Chris’ achievements include:

  • Consolidation of the Big C brand enabling it to transcend boundaries and have a strong physical presence in the high street and across all media platforms.
  • Establishment of three purpose-built cancer support centres at King’s Lynn, Great Yarmouth and recently in the centre of Norwich to support those affected by cancer.
  • The ring-fencing of research funding to ensure continuity of investment in cancer-related PhDs within the region.
  • Doubling Big C’s turnover and building reserves so the charity is well positioned to endure future external challenges.
  • Optimisation of retail trading operations creating increased profitability. 
  • Strengthening the fundraising and communications team to aid innovationand develop new income streams.
  • Developing a supportive culture which is empathetic and understands the challenges in individuals’ lives.

Trustees have been aware of this decision for some time and an announcement will follow in due course for the advertisement of the new Chief Executive position, to ensure the leadership of the charity is in the best place for future progress and development.

The President, Vice President, Board of Trustees, staff, and volunteers would like to take this opportunity to thank Chris for his commitment and all he has achieved over the past nine years and wish him well as he focuses on his personal health.

“It has been a privilege to work with staff, volunteers and trustees and those individuals who have raised funds for Big C. They have inspired me with their selflessness and dedication to supporting cancer patients, their families, and communities. I know I leave Big C in safe hands for the future.”

Dr CHRISTOPHER BUSHBY, CHIEF EXECUTIVE

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100 Mile Easter Walk for Canaries Legend Grant Holt and Local Recruitment Agency ARC in Aid of Big C

Canaries legend Grant Holt has teamed up with local recruitment firm ARC to walk an incredible 100 miles in aid of Big C Cancer Charity, starting on Easter Monday.

Setting off from No1 Cromer fish and chip shop, at 5am on Monday 1 April, the group of three will be joined by local businessmen Richard Pearce and Sean Garrihy as they make their way on foot from Cromer to Norwich, via King’s Lynn, in a large C-shape. Stopping enroute at Morston Hall Hotel, Wells, Thornham, Hunstanton and King’s Lynn Town FC, the team will walk all day and all night to raise funds for the local cancer charity, arriving at Big C’s support centre in the grounds of the Norfolk and Norwich University Hospital on Tuesday 2 April.

Adam Miller, director at ARC said “Darren and I felt compelled to want to support Big C by raising as much money and awareness as possible. What the colleagues of this amazing organisation did for my family and I can never be repaid, we spent 3 weeks watching our Dad die. Big C understood this and made the most horrendous experience almost bearable, if that’s even possible. Thank you and we will always do our best to support!”

The five walkers are inviting anyone to join them for part of their walk, specifically between Cromer and Blakeney, from approximately 5-9am on Monday 1 April. Anyone is welcome to walk with them for all or part of this section, along Norfolk’s beautiful coastline. The team will be sharing progress updates and locations on ARC’s Instagram account throughout the challenge.

Speaking to Big C about his involvement in the challenge, Grant Holt said “Walking a long distance is not just a stroll; it’s a huge challenge that tests both mind and body. If you’ve ever covered 20 miles in one go, you’ll understand the true magnitude of this challenge. For those who haven’t, don’t underestimate it!”

ARC 100 Mile Walk

The Big C Walk is one of many events ARC is organising this year in aid of Big C, their charity of the year. Earlier this month they hosted a successful Big Cuppa fundraising event, baking and selling cakes in their Norwich and Ipswich offices. Following this walk, the local recruitment agency will be organising a charity golf day at Dunston Hall on Tuesday 4 June.

Adam and Darren Miller talking about their 100 Mile Walk fundraiser

Tom Holmes, Events & Engagement Manager at Big C said, “We can’t wait to cheer the walkers on during their challenge. It’s an incredible fundraising event showing ARC’s determination and drive towards supporting Big C. We couldn’t be more delighted to have been chosen as their charity of the year.”

Adam Miller from ARC shaking hands with Tom Holmes from Big C with a Big C logo behind them

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Family fun days with life-sized interactive games raise awareness on the importance of healthy eating and the signs and symptoms of cancer

A weekend of family fun days is taking place on 6-7 April in Great Yarmouth and Gorleston, offering people the opportunity to learn more about their bodies, squeeze through a giant inflatable Big Bum and jump into life-sized educational arcade games as part of a health awareness initiative.

Big C Cancer Charity is working collaboratively with Freshly Greated arts organisation and Great Yarmouth born designer and artist Matthew Harrison on this educational event which includes a life-sized interactive game zone for all ages, inspired by classic arcade games.

Big C’s Big Bum will provide the opportunity for visitors to take a cheeky look inside the large bowel and learn about the fascinating human body, and the support team will be on hand to answer any questions.

There will be other special activities designed for children to increase their awareness of the human anatomy with the Endoscopy Services Team at the Norfolk and Norwich University Hospital and learn more on the importance of keeping active and eating well, with a smoothie bike for people to make their own fruit smoothies.

Two members of staff from the Endoscopy team at the Norfolk and Norwich Hospital standing by a table of activities

Matthew Harrison, creator of The Actual Reality Arcade has developed the games which include Pac Man, Whack a Mole, Lazer run and Space Invaders, linking them to raising awareness on prevention, signs and symptoms, support and treatment of cancer.

Someone going through a Laser Run game crossing through ropes

The events which will take place at St Mary Magdalene Church, Gorleston-on-Sea on Saturday 6 April and Cobholm Primary Academy in Great Yarmouth on Sunday 7 April from 10am until 2pm, are being held in memory of Bob Adcock, well known and respected local resident and shop keeper on the Cobholm Estate, who sadly died of cancer in 2023.

Freshly Greated works with local people to create fun, exciting, and creative experiences in and around Great Yarmouth, funded by Arts Council England and led by the local community with their lead organisation Voluntary Norfolk.

Karen Jeremiah, Programme Director at Freshly Greated said “We are really keen to support the work of Big C and host events that are both informative and fun for these communities. The range of activities on offer will mean all local people can take part in a really interactive and engaging way.”

Cath Watts, Nutritionist and Health Academy Lead said “We are so excited to be working with Freshly Greated and Matthew Harrison on these events and have had so much fun planning them together! We very much hope that this fresh initiative really helps people understand the importance of looking after themselves understanding the signs and symptoms of cancer and knowing what to do if something doesn’t seem right.”

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LILAC Raises Half a Million Pounds in Aid of Big C

Local fundraising group, LILAC (Ladies In League Against Cancer) has raised over £500,000 since it started supporting Big C Cancer Charity in 2005.

Ladies in League Against Cancer is a group of ladies raising funds for Big C Cancer Charity to support people affected by cancer and help their families and friends come to terms with the illness of a loved one.

The group was started by Theresa Cossey MBE and Gaye Youngman in 2005 as a voluntary fundraising group focused on fun and friendship, and raises funds to support the work of Big C.

In recent years LILAC has supported each of Big C’s Cancer Support Centres across the county, where they have funded a LILAC room, the most recent of which was the complementary therapy room at the new Norwich City Cancer Support Centre in Dereham Road, Norwich. Their fundraising efforts have also included funding a camera for UEA School of Biological Sciences, an annual student bursary at Norwich Research Park, projection equipment for the Norfolk & Norwich University Hospital (NNUH) Oncology Department and supporting the hospital’s Boudicca Appeal.

LILAC Ladies outside at the Norwich City Centre on Dereham Road

Gaye Youngman, chair of LILAC said “When Theresa Cossey MBE and I created LILAC in 2005 we had no idea how it would grow over the years to enable us to raise such significant funding.  Our thanks go to the tremendous support we receive from our committee and our members, which enables us to continue each year with our programme of events and our support of the work of Big C, improving the lives of local people and their families affected by cancer.”

Dr Dylan Edwards presenting an achievement certificate to Gaye Youngman on behalf of Big C

LILAC has announced that in 2024 it will support a 4-year PhD project in collaboration with Big C and the UEA Science Faculty, support the Big C ‘Nourish & Nurture’ nutrition and wellness programme as well as the creation of a Big C Family support programme in collaboration with the Jenny Lind Department at NNUH.

“We are incredibly grateful to LILAC for the tremendous amount of money they have raised over the years to aid Big C’s support for anyone in Norfolk and surrounding counties affected by cancer. The support services, equipment and research that has been funded by LILAC has made a great difference and will continue to do so now and into the future.”

DR CHRISTOPHER BUSHBY, CHIEF EXECUTIVE

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Norwich City squad come together to raise much needed funds

Talk Norwich City (TNC) has teamed up with Big C Cancer Charity to help raise money, with the launch of an online raffle and auction, which begins on 4 February to mark World Cancer Day.

Jack Reeve and Chris Reeve, founders of the Norwich City fan channel TNC have been working closely with a variety of first-team players to launch ‘The Ultimate Norwich City Raffle’. Memorabilia such as boots, shirts and gloves have been donated by players including Jonathan Rowe, Josh Sargent, Gabriel Sara and Angus Gunn, to help this worthy cause.

The raffle and auction will commence at 12.01am on 4 February, running through until 29 February at 8pm.

Chris Reeve, co-founder at Talk Norwich City said “We’re absolutely delighted to be going live on World Cancer Day with our most anticipated fundraiser for Big C yet – The Ultimate Norwich City Raffle!

This one time only opportunity gives the Yellow Army everywhere the chance to potentially get their hands on some incredible Norwich City memorabilia in the form of not just one, but three different bundles.

Chris Reeve and Jack Reeve Co Founders of TNC

We are thrilled to have four extra special items available as auction items including a pair of signed, worn, Johnny Rowe boots and a match-prepared Kenny McLean Scotland shirt from their European qualifier Vs Norway.”

The idea was formed following the huge success of a Big C Charity raffle for a Sara signed shirt which raised almost £3,000.

Kenny McLean with Chris Reeve

Chris said “We thought to ourselves, what if Sara’s teammates all came together to do one big raffle?! How much more could we raise?”

The support offered by each of these players has been outstanding, which, it is hoped will raise vital funds for local charity Big C, which supports people affected by cancer in Norfolk and surrounding counties. Special thanks go to Adam Idah, Angus Gunn and Onel Hernandez who were the ‘delivery drivers’ for so many of these items.

Details of the raffle and auction can be found by visiting Big C’s Charity Hive page below.

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