No longer solely undertaken by FTSE Top 100s and the likes of Unilever, Pepsico, M&S and Microsoft, Corporate and Social Responsibility is an integral part of the corporate agenda, whatever your size of business.
It contributes to profit and also measurably influences employee, customer and stakeholder behaviour. The UK Small Business Consortium says 88per cent of customers were more likely to buy from a company that supports and engages in activities to improve society. Employees derive health, wellbeing and community benefits and are motivated, customers are engaged and the brand gains from increased exposure.
One dedicated supporter for the past 20 years is insurance giant the Alan Boswell Group that has raised more than £50,000, mainly through its annual sponsored Gents’ Golf Day at Weston Park. During the year that Big C was its nominated charity many employees were involved in various sporting events including the Gas Hill Gasp cycle race (pictured) where a team of four raced solely for the cancer charity.
Executive Chairman Alan Boswell said: ”Everyone knows someone affected by cancer. It is indiscriminate and hits family and friends from young to old. Big C is helping those impacted by this terrible disease across Norfolk and Waveney and working tirelessly to find a cure. Supporting this wonderful charity means that by association we are hopefully making a difference."
Carla Shipp is Group HR Manager of the Midwich Group, an established Norfolk based family of trade-only distribution technology specialists who this year plan to raise more than £10,000 for Big C. Their support came through staff nominating Big C as its sole chosen charity for the year, having previously backed several other charities in previous years. “For us it has a different focus and is good to pour all our energy into one concern in order to produce a really worthwhile amount. It creates a good feeling for everyone who gets involved.”
The company has a charity committee that suggests fund-raising ideas and devises activities that promote fun in the business. Activities have ranged from paying £1 for dressing down, to a directors and senior staff car wash. “Our forecourts certainly looked better and staff enjoyed seeing the managers get their hands dirty,” said Carla.
There is also the social aspect that plays a key part - a new summer fete with food, stalls, games and live music held last month was a highly successful family and public event (pictured). Stephen Fenby, the MD, is a keen runner and set a Beat the Boss Challenge to beat his running distance. Now employees have caught the bug and are signing up for fund raising marathons which are leading to increased welfare and health benefits. “It’s about mixing it all up so everyone is having fun while contributing,” she said.
In addition, Midwich also supports Big C by donating technology based products for raffle and competition prizes.
The CT Baker Group of Holt CSR for Big C focusses around in-store and employee fund-raising, encouraging team building and a sense of fun and well-being. Caroline Baker said: ”The C T Baker Group are committed to raising funds and awareness of local charity causes, undertaking a range of imaginative and rewarding fundraising activities to achieve their aim. One of the most spectacular events has been a sponsored skydive, a fantastic experience for all team members involved (pictured with MD Mr Michael Baker) with over £15,000 raised. This is a charity close to many of our hearts and we know that our team will approach future fundraising activities with enthusiasm and a desire to make a difference.”
If you would like to discover how corporate sponsorship can benefit your business contact Caroline Allen, Fundraising & Events Officer on 01603 619900, or email firstname.lastname@example.org.