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A message from Big C's CEO Daniel Williams

In June this year, over 60 brave supporters took part in Big C’s BIG JUMP Skydive, raising over £20,000 for charity. Big C’s very own Chief Executive Daniel, and Deputy Chief Executive Nikki took part in the skydive to raise awareness of the work of Big C and also to raise some vital funds! Here Daniel talks about experience of the jump and why he felt it was so important to take part:
“I was appointed as Chief Executive of Big C in August 2006, just a couple of months after we had opened the doors to our first Cancer Support & Information Centre, in the grounds of the Norfolk and Norwich hospital. I told the Trustees I was prepared to do almost anything in support of the charity, anything that is except jump out of an airplane! So why on Sunday 22nd June, alongside my new Deputy Chief Executive, Nikki Morris, and despite our combined terror, did we feel compelled to do so?
The short answer is that Big C, Norfolk's cancer charity, is needed by more and more people as we help those diagnosed and their loved ones.

  • Our population is ageing, in Norfolk, more so than anywhere else in the UK. As we know, cancer is more prevalent in the elderly.
  • Cancer diagnosis levels continue to rise and are set to do so for the foreseeable future 
  • Treatments are becoming ever more effective and so people are surviving cancer for longer.
These factors combined add up to the fact that we have more people living with cancer and its effects than ever before - a growing community of people in need of support.
Two years ago Big C began a strategic investment programme to provide an infrastructure of support for this community not just today, but for decades to come. We are working in close partnership with our three local hospitals, and with GP's across the County to ensure that support is available for families from diagnosis and treatment through to survivorship or end of life.
Today Big C provides drop in community based centres in Great Yarmouth and Kings Lynn as well as at both NNUH at James Paget hospitals. In addition, professionally supported Big C volunteers run a drop in service at the Forum in Norwich every Monday morning.
We continue to provide vital grant funding which helps keep our local hospitals and clinicians furnished with the most up to date treatment and diagnostic equipment. As a key supporter of the Norwich Research Park, Big C also helps to ensure that cancer research is kept at the forefront of the agenda, helping to bring clinicians and scientists together within what is now a world-renowned research facility.
Almost every penny of this vital work comes from the generous donations and fundraising of our community in Norfolk & Waveney. So when Nikki and I were asked to confront our greatest fear, jump out of a plane at 15,000 feat and free fall for a minute, we could not say no! Whilst it was terrifying it was also a real privilege for us to be able to draw attention to the work of Big C in this way, and take part in an event alongside so many Big C supporters.
Not only would Nikki and I like to thank all of those who donated personally in support of us but also to Susie Fowler-Watt, Big C ambassador, who helped to bring this event to the attention of so many. Most importantly we would also like to thank the 61 other brave souls who also jumped on the day, they were truly inspirational and have helped Big C reach a staggering income of over £20,000. Thank you!

Daniel Williams


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