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#frocksonfriday at Norwich Fashion Week

February 25, 2016

The Big C launches #frocksonfriday at Norwich Fashion Week 2016

Be part of our new social media initiative. Fancy a bargain new frock, something a little bit different to a High Street offering that everyone is wearing? It’s your Prom and you want to look amaaaazing but the bank of mum and dad are not stumping up the cash? There’s a hen party and you haven’t a thing to wear?

It’s time to stand out from the crowd, get creative, bespoke and upcycle!

Visit a Big C charity shop to discover a new great  idea that will help you look good and benefit the county’s cancer patients and their families.

All you have to do is pop into one of the 10 high street shops and buy a pre-loved frock. Take a picture of you wearing it with the Big C label showing on it and post using #bigcfrocksonfriday to facebook.com/bigccharity, twitter@bigctweets or Instagram. @bigcharity. Then take it home and upcycle it into this season’s look. Be inspired by this season’s catwalk trends - bare shoulders, frills and flounces, boho prairie style or underwear as outerwear cute. The shops stock many brand names ready for you to transform.

Once you’ve upcycled, take an after picture and post using the same hashtag.

We’ve a special treat too to help inspire your creativity. A free pop up demo and workshop will be held on April 18 at Big C’s Wymondham warehouse led by Joanna and Sally from Make Place, Magdalen Street, Norwich, part of Anglia Fashion Fabrics.  There are just 12 places on this two hour course where you’ll learn how to make frills and other quick transforming tricks, by hand. You don’t even need a sewing machine. To qualify, just Instagram your picture of you wearing the dress clearly showing the Big C price tag you want to transform and we’ll pick out the first 12 entries.

Look out too on Facebook for details of the new Prom upcycle workshops coming in time to wow your escort at this year’s event!

#Bigcfrocksonfriday initiative launches during Norwich Fashion Week on Friday March 11 at OPEN, Bank Plain Norwich, with dresses that have been transformed. Watch the windows in Big C’s Timberhill Norwich shop for more ideas.


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